Reprise and Milo reignite the Malaysian spirit in Merdeka video

9 months ago

Reprise, IPG Mediabrands’ full-service integrated communications agency crafted an inspirational and nostalgic video with MILO this Merdeka and Malaysia Day.

To reinvigorate the Malaysian spirit and rally the nation together, the video showcases some of the most historical and empowering occasions witnessed as a nation.

The video titled ‘Seiring Mencipta Kejayaan, Bersama Kita Raikan’ (translated to mean ‘Creating and celebrating our successes together’) brings to life the big and little moments shared with MILO over the years.

Amir Faiz, Group Creative Director of Reprise said, “The essence of this video is about bringing Malaysians together through defining moments and highlighting the journey we have had with the brand since independence.

“MILO’s core brand purpose is about nourishing ambitions, and we wanted to tie these sentiments into a video that celebrates the achievements we have made as a nation. The messages encapsulated demonstrate that despite our inherent differences, we are capable in reaching great heights through unity, belief and collaboration.”

The video reflects on our journey as Malaysians, with clips of Independence Day, the union of East Malaysia, and defining sporting moments including the Thomas Cup, MSSM (the Malaysia Schools Sports Council) and SEA Games.

Kumaran Nowuram, Business Executive Officer of Nestlé Products Sdn Bhd (MILO and Milks Business Unit) commented, “MILO has been strongly present in Malaysia and is a brand that most Malaysians grew up with. The love for the brand has been a common thread regardless of gender, race, religion, beliefs and social standing, and is fondly etched in the hearts of Malaysians since childhood.

“This Merdeka and Malaysia Day, we wanted take this opportunity to demonstrate our strength in unity and celebrate our big and little moments together, and Reprise has helped bring this to life.”

Amir adds, “The tenacity of both brand and creative team made this possible, with clients sharing and supporting our vision, and we are proud and grateful to celebrate Malaysian history with MILO.”

Alongside the release of the video, MILO vans will be deployed nationwide on 16th September 2019 to distribute free MILO in celebration of Malaysia Day. Additionally, two limited edition MILO 1.5kg tins have been launched. The “Edisi Jalur Gemilang” tins are inspired and customised specially in conjunction with these celebrations, and available while stocks lasts at Lazada, Shoppee, Econsave, Tesco and AEON.

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