KFC launches street wear collection with Pestle Mortar

There’s something cooking in Atuk Sanders’ kitchen and it’s hotter than hot and spicy. This Malaysia Day, KFC serves 11 Finger Lickin Good Goods. Together with agency, Naga DDB Tribal, the brand is collaborating with homegrown streetwear brand, Pestle and Mortar Clothing to drop a collection inspired by Malaysians, made by Malaysians, for Malaysians.

“KFC has called Malaysia home since 1973. This KFC x PMC collection celebrates the collision of culture between KFC and Malaysia. The designs are a fusion of contemporary streetwear style and old school Malaysian prints and patterns. Every piece tells a story of KFC’s heritage in Malaysia,” explain Creative Directors, Jeremy Yeoh and Suryadipura Salleh.

The Kepci Jalan Larut Tee invites you to experience KFC cara Malaysia (the Malaysian way) by repping the ‘Kepci’ nickname. The tee also pays tribute to the iconic KFC restaurant in Jalan Larut, Penang.

Check out the full 11-piece collection at kfc.com.my/pestlemortarclothing If you’re a true fan of this fried chicken brand, the reason behind the odd number needs no explanation. Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken.

With her trilingual taglines this hoodie is a celebration of multicultural who are always in the mood for good grub.

The collection will be released on the 5th of September at Major Drop, Sunway Pyramid and online at https://pestlemortarclothing.com/

Credit list –

Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Executive Creative Director: Paul Lim
Creative Director: Jeremy Yeoh, Suryadipura Salleh
Creative Group Head: Rachel Hoo, Gui Jiann Rong, Naqib Shamsuri
Senior Copywriter: Candice Chhoa
Art Director: Bobby Lai, Sam Lai
BM Copywriter: Zhaffiry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: Sharon Woodford
Account Director: RZ Chew
Senior Account Manager: Brian Khoo

Pestle & Mortar Clothing
CEO and Founder: Hugh Koh
Business Lead: Lim Fei Xiang
Creative Lead: Jack Gan
Sales & Partnership Lead: James Adam Tang
Partnership & Marketing: Sakti Kana
Communications: Lucas Lau

Reserve Tank
Film Director: Carolyn Chon
Executive Producer: Pat Singh
Producer: Sare Raman
DOP: Sam Koay
Film Editor: Kalidazz Chandra
Post Production: Asia Pacific Videolab
Audio Production: 1Hundred Studios

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