A 3D experience beyond the screens
(Marketingmagazine.com.my) – In an innovative partnership between Visual Retale, Redberry Ambient and TGV Cinemas has brought 3D advertising to the next level by showcasing moving interactive content on the floor.
Powered by Visual Retale, an MSC status company, the ad projection which brought to life TGV’s offerings was made possible by the company’s patented technology which produces 3D anamorphic, animated content.
The cutting edge technology is used to enhance brand messaging with high impact. The technology is made up of a series of patented processes which plays with the mind’s eye.
The numbers truly speak for themselves. Based on previous store trials, these projections have generated an advertisement recall rate of 89% with an average dwell time of 2.24 minutes.
More than just a poster board or TVC, these 3D projections utilizes neuro associations to build virtual imagery, and this is further enhanced with sound.
Visual Retale will roll this network out in phases with its initial offering at 1 Utama, KLCC, Setia Walk, Bukit Tinggi, Sunway Pyramid, Cheras Selatan, Wangsa Walk and Kepong.
TGV is one of the largest cinema operators in Malaysia and currently operates in 32 high traffic locations nationwide.
It saw more than 22 million admissions last year in its network which included 244 halls with a full capacity of 42,294 seats.
A whopping 67% of TGV cinemagoers last year were between the ages of 20 and 29.
This new 3D media network is marketed by Redberry Ambient, a part of the Redberry Media Group and TGV Media Sales Team.
“This is definitely new stuff and an attention grabber. It’s engaging and fun to watch, and stops you in your tracks.
“We at Redberry Ambient are looking forward to taking this to the market,” said Tho Tuck Woh, MD of Redberry.
“We are thrilled to offer this cutting edge technology in conjunction with TGV Cinemas and Redberry Ambient”, Sailendra, Chief Everything Officer of Visual Retale shared.
Check out the surprised reactions from the cinema goers when they came across the moving advertisements in the videos below:
https://www.youtube.com/watch?v=nLSvSKXZ4Ds&feature=player_embedded
https://www.youtube.com/watch?v=u5HXm9YdFkw
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
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• Eric Wong – Marketing Director, IBM Malaysia
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Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
For details, contact Ruby on 03-77262588, [email protected]
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