Pink heads up marketing at Mattel

Pink Mattel

( – By: Malati Siniah

Mattel Southeast Asia has appointed Pink Fong as the company’s new Head of Marketing. In her new role, Pink will oversee Mattel’s marketing function for seven countries including Malaysia, Indonesia, Philippines, Thailand, Vietnam, Singapore and Cambodia.

Reporting to John O’Rourke, Mattel Southeast Asia’s Country Manager, Pink takes on the role previously held by Meiyin Leong who left the company to join Facebook Malaysia last May.

With over ten years of experience in the marketing industry, Pink was most recently with L’Oreal Malaysia where she spent the last four years as Maybelline’s Marketing Manager. There she kick-started various successful digital initiatives to pursue brand love among new millennial consumers.

In an interview with MARKETING Pink shared her insights on her new industry,

“The toys industry is equally as exciting and trend-driven as the beauty industry. There are many opportunities for marketing innovations that can take shape considering the various changes in consumer behaviour, especially with the rise of the millennial parents.”

“South East Asia is a very sizable market with a 630 million populations that are getting more digitally sophisticated. Millennial moms are increasingly savvy when it comes to digital consumption and having information right at their fingertips is changing their purchasing behaviours.”

Pink added that new insights which showed kids adding more digital time into their daily routine provided marketers with more opportunities to engage with them online.

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Albern Murty – CEO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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