Irene Foo to lead Marketing at Domino’s Malaysia

Irene

Irene Foo, former VP and Head of Branding & Communications of Lazada, has recently joined Domino’s Pizza Malaysia as their Senior General Manager of Marketing.

Irene will be reporting to Shamsul Amree Abdul Rahman, CEO of Domino’s Pizza Malaysia. She is currently being mentored by Linda Hassan, Group CMO (Malaysia, Singapore and Cambodia).

Marketing Magazine had a chat with Irene regarding this new step in her career.

How do you feel about leaving Lazada?

Lazada has given me a lot of amazing memories and an abundance of experience. To me it was more of taking the next step in my career and to embark on a new adventure.

What is your official role and what will your responsibilities be at Domino’s?

The marketing team in Domino’s Malaysia has been growing tremendously in the past few years under the leadership of Linda, being able to learn from her has been very astonishing. I will be taking over to lead the Marketing team in Malaysia.

What can we expect to see more from Domino’s marketing under your leadership?

The current team is filled with amazing people and amazing talents. Together with the team we would be working on current and new initiatives.

How has the experience at Lazada helped strengthen your skills as a marketer and how do you foresee applying those skills at Domino’s?

Lazada has sharpened the saw for me in certain aspects of marketing, especially in branding and communications. Merging the digital aspects to traditional media and creating a co-relations from an insight and attribution stand point would be something that would be one of the skills that will help me in my journey at Domino’s Malaysia.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene