Women empowerment campaign by Sunsilk MY - MARKETING Magazine Asia


Women empowerment campaign by Sunsilk MY

A new brand campaign to inspire and connect with Gen Z females across Malaysia, empower them to embrace their spirit and attitude, also amplifies the strength of the Gen Z females’ attitude – launched by Sunsilk MY.

This campaign was created by an all-female team and the Ad created by  TBWA\Group Malaysia.

A completely female team ­– from film director, Laura Low to collaborative talent, and the marketing and agency team created and developed the campaign.

Three Gen Z talented influencers featured in the campaign, who have defied stereotypes to breakthrough and achieve their goals at such young age in male-dominant industries:

Bunga – Malaysia’s 1st hijabi rapper
Amira Ayob – 1st female Malaysian at the Crossfit Games
Vivian Foo – 1st batch of female cadets enrolled in Malaysia Airlines

These young, ambitious women provide inspiration to ‘Generation Possible’ who believe there is no limitation to their age and can achieve their goals and dreams.

Sunsilk will also be hosting a Virtual Masterclass live on its Facebook page and YouTube channel on 1st November.


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