Women empowerment campaign by Sunsilk MY

A new brand campaign to inspire and connect with Gen Z females across Malaysia, empower them to embrace their spirit and attitude, also amplifies the strength of the Gen Z females’ attitude – launched by Sunsilk MY.

This campaign was created by an all-female team and the Ad created by  TBWA\Group Malaysia.

A completely female team ­– from film director, Laura Low to collaborative talent, and the marketing and agency team created and developed the campaign.

Three Gen Z talented influencers featured in the campaign, who have defied stereotypes to breakthrough and achieve their goals at such young age in male-dominant industries:

Bunga – Malaysia’s 1st hijabi rapper
Amira Ayob – 1st female Malaysian at the Crossfit Games
Vivian Foo – 1st batch of female cadets enrolled in Malaysia Airlines

These young, ambitious women provide inspiration to ‘Generation Possible’ who believe there is no limitation to their age and can achieve their goals and dreams.

Sunsilk will also be hosting a Virtual Masterclass live on its Facebook page and YouTube channel on 1st November.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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