What’s the status of B2B Ecommerce in Southeast Asia?

The State of B2B Ecommerce in ANZ, Southeast Asia and India report, produced by Econsultancy in partnership with Magento, an Adobe company, is based on a survey of more than 500 companies in Australia and New Zealand (ANZ), Southeast Asia and India.

This research provides an unbiased look at the extent to which B2B organisations in ANZ, Southeast Asia and India embrace ecommerce, which aspects of ecommerce functionality and integration are most important to them, and how they rate the performance of their ecommerce platforms in these areas.

Key findings from the report include:

• Which key aspects of ecommerce functionality are considered critical and how organisations rate their current platforms for these areas
• How companies are preparing their people/teams for the adoption of an ecommerce platform
• How organisations’ spend on ecommerce technology is expected to change in the next 12 months
• What factors/obstacles are preventing companies from adopting and implementing an effective ecommerce strategy
• What data points (current and future) companies are trying to integrate into or capture with their ecommerce platforms
• What areas organisations regard as the most exciting, and how they are planning to innovate through ecommerce

Get your copy of the report below:

Nominate Malaysia’s Best Marketers

Do you know a Bold & Brave marketer? Give us their names, because we want to celebrate them.

Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.

This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.

There are 30 categories up for grabs at this year’s awards:

• Best Marketer in B2B Marketing
• Best Marketer in SME Marketing
• Best Marketer in Millennial Marketing
• Best Marketer in Data & Technology Marketing
• Rising Marketing Star – Financial Services
• Rising Marketing Star – Telco ….. and more!

All entries across all 30 categories for the inaugural year is FREE.

Send in your nominations before the closing deadline of October 19^th.

The 7th Malaysian CMO Conference & Awards

Date: 16th November 2018

Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards visit: www.marketingmagazine.com.my/cmo2018/awards

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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