Media Prima Labs and Streamline Games have collaborated to launch Nightstream, a game that features multiple playable characters, each with their own personalities, motivations, and musical themes.
Players are able to unlock new character skins and boards, allowing them to customize their characters in the game. Nightstream is a new take on the endless runner genre. With an original comic book style sci-fi story, Nightstream consists of a team of runners – resistance forces who are determined to fight against the evil forces of the Metronite Corporation, who wants to seize control of the Nightstream, a mysterious data stream for themselves.
Joining the fight against Nightstream is Zara, a young Hijabista woman. She is a part-time barista, full-time runner who seeks justice against Metronite after an industrial accident took her younger brother’s life. Zara may seem headstrong and serious at first, but fellow runners occasionally catch a glimpse of her softer, less serious side. More characters will be released in subsequent months, so players will have to stay tuned for the latest updates.
Nightstream was released on both Apple App Store and Google Play Store on the 15th September. To date, the game has reached 6,000 downloads.
Chief Executive Officer of Media Prima Digital, Rafiq Razali said, “We’re psyched about this partnership with Streamline Games as they are an AAA developer with an amazing track record in developing video games. With Streamline Games focusing on the game development front, we can utilise our strength as the largest integrated media company in Malaysia to promote Nightstream to the mass market and replicate the success of our other titles, such as Ejen Ali and Mak Cun’s Adventure.”
“Nightstream is a next-gen runner. It’s something adrenaline junkies will love. I feel excited to see what Malaysia will think of the game. We put a lot of love and care into the mechanics of the game, which I hope players will truly enjoy. It wasn’t easy nailing down some of the mechanics, especially the responsiveness of the controls and the powerup mechanics, but our internal gamer wouldn’t allow for anything other than perfection” said Izzal Imaani, Associate Producer, Nightstream.
Nightstream includes:
- An original, sci-fi story with a gorgeous comic book presentation.
- An electronic soundtrack that compliments the fast-paced gameplay and challenge.
- A dual-hand control scheme that allows for quick tricks and responsive movement.
- An endless mode challenges you to see how far in the Nightstream you can get.
- Online leaderboards and a plaque system encourage you to beat you and your friends’ high scores.
- Multiple playable characters, each with unique personalities and motivations, including Malaysia’s own runner, Zara.
- Additional characters, costumes, and boards can be unlocked and earned in-game.
Nominate Malaysia’s Best Marketers
Do you know a Bold & Brave marketer? Give us their names, because we want to celebrate them.
Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.
This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.
There are 30 categories up for grabs at this year’s awards:
- Best Marketer in B2B Marketing
- Best Marketer in SME Marketing
- Best Marketer in Millennial Marketing
- Best Marketer in Data & Technology Marketing
- Rising Marketing Star – Financial Services
- Rising Marketing Star – Telco ….. and more!
All entries across all 30 categories for the inaugural year is FREE.
Send in your nominations before the closing deadline of October 19th.
The 7th Malaysian CMO Conference & Awards
Date: 16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.
For further details on the awards visit: www.marketingmagazine.com.my/cmo2018/awards
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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