Advertising on social media is not without risks. As a marketing tool it has not been tried and tested and Facebook ads in particular have been controversial in some aspects.
One needs to understand how social media works and the best advertising strategy for this platform.
So how much should one spend on Facebook Advertising?
The short answer is that it all depends on the goals, conversion rates and other data points that a business already has.
“What does $1 in Facebook Advertising actually generate for a business?”
Let’s consider some key performance indicators of social media advertising – clicks, impressions, engagements and community growth (followers).
Now, if you’re trying to decide where to place dollars in social advertising, consider these possible results:
$1 spent on Facebook could get you:
- 4 Website Visits
- 2 Page Likes
- 11 Engagements
- 117 Impressions
Now the fun part. If you take that USD$1 and turn it into USD$500 dollars, how much impact would social media advertising be generating for your brand?
$500 Spent on Facebook could get you:
- 2000 Website Visits
- 1,136 Page Likes
- 5,556 Engagements
- 58,207 Impressions
Exciting right? The key takeaway from this data is knowing what you reallywant/need for your brand. Will a spend of USD$500 to get more Followers make an impact on your business (outside of make your page look better)? Will a spend of USD$500 to send 2,000 targeted website visitors to your site make an impact?
The safe answer is a combination of each is important. Again, the data here is not definitive, but based on a selection of our clients and the results we’ve seen them achieve, on average, which, we believe, is indicative of a realistic expectation for almost any company, given the right approach.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu