Facebook to have its own version of Siri?

facebook-fake-post-boosts

According to a CNBC report Facebook is rumoured to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri.

Two former Facebook employees said that efforts to build a new AI assistant has been led by a team in Redmond, Washington and managed by Facebook’s director of AR/VR and Facebook Assistant Ira Snyder.

While it is unknown exactly how Facebook would implement voice assistant technology, the report said Facebook has been contacting smart speaker supply chain vendors.

Facebook’s foray into voice assistant technology — and by extension, smart speaker devices comes at a time where Facebook could use some good press.

This especially since Facebook has spent months after months on crisis control over its mismanagement of user data and the fact that it has failed to safeguard its platform from bad actors.

This week, Facebook dropped the price of its video chat device Portal from USD$199 to USD$99 for the next month — not a good sign the company is moving units.

Yet, Facebook still had a banner year in 2018. The company reported USD$16.6 billion in ad revenue, revealing the price of ads decreased by two percent while ad impressions were up 34 percent — proving advertisers were still on board.

The idea that Facebook could marry its precision ad targeting capabilities with the benefits of a voice assistant powered device could have some marketers quite excited may not matter if no one trusts Facebook to sit in their homes via smart speaker.

The case is still out on how marketers will best leverage the smart speaker market, but a report from Adobe in October showed real potential with 47 percent of smart speaker owners using their device within the shopping process.

Although there may be some promise for marketers when it comes to voice assistant smart speakers, Amazon and Google have already dominated that market and there may be no place for Facebook to set up shop in this division.

source: https://marketingland.com


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene