Too sexy? (Picture from The Star)
(marketingmagazine.com.my) – A watch retailer based in Kelantan has been fined by the Kota Baru Municipal Council (MPKB) over two global watch ads deemed too “sexy”, according to today’s news report by The Star.
It was reported that Lee Kum Chuan owner of Swee Cheong Watch & Pen Co had to remove the global watch ads by Longines featuring Bollywood actress Aishwarya Rai and the other by Guess as the models clothes in the ad were deemed as too ‘sexy’.
The news report stated that under MPKB’s regulations on business permits, owners were not allowed to display sexy photographs at their shops.
Lee told The Star that he was fined a total RM2,000 but the amount was reduced to RM400, an amount he had to pay to have his permit renewed. Lee has been fined over 10 times since the 1990s.
“The posters were supplied by our manufacturers,” Lee shared.
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Albern Murty – CEO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
For details, contact Ruby on 03-77262588, [email protected]
Download event PDF here
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
