(Marketingmagazine.com.my) – Well B*#%h = Beach according to Firefly’s latest promotional ad.
The advertisement which ran on Firefly’s social media platforms and website yesterday has drawn negative social chatter online with some calling it at ‘a cheap, brazen and low brow stunt.’
The ad which promoted Firefly’s latest discounts on local destinations featured a man in a suit going on holiday with the bold copy “Hey B*#%h. I’m Here!”.
This is not this first time the airline drew negative flack over its social media campaigns as earlier in March the brand came under fire when it used the images of female bottoms in its Facebook campaign promoting cheap air tickets.
Firefly’s Facebook ad which ran in March this year
Addressing the negative responses to its previous campaign the brand apologised for the sexist ads it ran.
MARKETING has reached out to Firefly and the brand’s agency for further comments on the issue.
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• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
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Date: September 6th, 2016 (Tuesday)
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Download event PDF here