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Firefly says “Hey B*#%h. I’m Here!”
26 Jul
(Marketingmagazine.com.my) – Well B*#%h = Beach according to Firefly’s latest promotional ad.
The advertisement which ran on Firefly’s social media platforms and website yesterday has drawn negative social chatter online with some calling it at ‘a cheap, brazen and low brow stunt.’
The ad which promoted Firefly’s latest discounts on local destinations featured a man in a suit going on holiday with the bold copy “Hey B*#%h. I’m Here!”.
This is not this first time the airline drew negative flack over its social media campaigns as earlier in March the brand came under fire when it used the images of female bottoms in its Facebook campaign promoting cheap air tickets.
Firefly’s Facebook ad which ran in March this year
Addressing the negative responses to its previous campaign the brand apologised for the sexist ads it ran.
MARKETING has reached out to Firefly and the brand’s agency for further comments on the issue.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
Firefly’s Facebook ad which ran in March this year
