Watch Amazon Prime and get bold, brave and naughty, say Droga5

Amazon’s Shows are empowering says Droga5 in its first campaign

Amazon’s Prime Video claims it can help no matter what your situation is be it standing up for yourself, commanding the respect you deserve or even wanting to make out in public.

In the streaming service’s first work from Droga5 London since the agency won the account earlier this year, we see normal workaday types undergoing gradual transformations as they make their way through seasons of hit Prime Video shows.

Vikings, for example, teaches an office worker to push back against office politics, pen stealers and queue cutters in her life, eventually becoming so  bold that she screams like a banshee over a cup of coffee.

A mild-mannered dad picking up after his kids stumbles across Tom Clancy’s Jack Ryan, which slowly turns him into a highly attuned man of action with the honed skills and situational awareness needed to handle extreme acts of precision.

In the time-travel show Outlander, a couple’s dying romance gets an injection of lust that embarrasses onlookers.

In the same vein, Lucifer inspires a young man living with his domineering mother to go against the grain and the rules she has set out by wearing black clothing and closing the door when a girl enters his room.

The goal of the campaign is to show how our favourite shows evoke emotions in us rather than just hype on content and entertainment.

Droga5 London Chief Creative Officer David Kolbusz said as one of the biggest distributors of content, it would be easy for a brand like Amazon to get caught up in the game of marketing one-upmanship around breadth and volume of films and TV shows.

Kolbusz tells Adweek. “But the world doesn’t need another sizzle reel. It’s a credit to their understanding of why people watch that they invested in a campaign that strays from the category norm and delves into the psychology of viewership.”

The spots will on the air in the U.K. and Germany, and also online.

Nominate Malaysia’s Best Marketers

Do you know a Bold & Brave marketer? Give us their names, because we want to celebrate them.

Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.

This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.

There are 30 categories up for grabs at this year’s awards:

  • Best Marketer in B2B Marketing
  • Best Marketer in SME Marketing
  • Best Marketer in Millennial Marketing
  • Best Marketer in Data & Technology Marketing
  • Rising Marketing Star – Financial Services
  • Rising Marketing Star – Telco ….. and more!

All entries across all 30 categories for the inaugural year is FREE.

Send in your nominations before the closing deadline of October 19th.

The 7th Malaysian CMO Conference & Awards

Date: 16th November 2018

Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards visit:


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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