UNRESERVED relaunches as a premium regional media platform

UNRESERVED relaunches in style, Idris Elba makes an appearance
UNRESERVED relaunched in style with an exclusive party at the St Regis Kuala Lumpur amidst an eclectic mix of corporate movers and shakers, business influencers, celebrities, and clients.

Idris Elba and Kassandra Kasim at the launch of UNRESERVED (Photo : The Star)

Renowned British actor, producer, musician and DJ, Idris Elba was also invited to attend the launch on his way to a holiday in a neighbouring country. Idris was interviewed on stage in front of a live audience by Kassandra. He is best known for his roles on TV shows such as The Wire and Luther and has starred in blockbuster movies such as Prometheus, Pacific Rim, and the Thor movies. Elba will be featured on the cover of UNRESERVED’s May issue.

Henry Golding and Kassandra Kassim

Malaysian actor Henry Golding joined CEO and Editor-in-Chief Kassandra Kassim on stage. Golding is on the cover of UNRESERVED’s April issue.
Also present at the launch was Datuk Seri Dr How Kok Choong, of Agape ATP International Holding Limited, who is an UNRESERVED partner and 20%, shareholder. Datuk Seri Dr How shared that he invested in the company for its unique vision and international ambition.
Kassandra gave a passionate speech about the state of media in the region and UNRESERVED’s ambition.
“Our redux issue represents our first baby steps towards realising a goal of becoming a platform for an intelligent Southeast Asian voice that tells our stories and contextualises global events that affect our region. We here in this room, represent the middle in a world that is wrought with polarization, our voice of understanding and acceptance is diminishing, and we stand for that,” said Kassandra.
In an affiliate partnership with CNN, UNRESERVED has access to a wealth of editorial content and services. CNN’s David Collet, who was present at the event, said, “It was great to witness the crowd’s reception of the April Issue. We are happy to be part of this exciting new venture.”

From Left: Chacko Vadaketh, Kavita Sidhu, Roberto Guiati, Shireen Zainudin

That night some guests were interviewed ‘red carpet style’ by the sharp and gorgeous Shireen Zainudin and emcee of the evening, Chacko Vadaketh. AirAsia’s Tan Sri Tony Fernandes, rapper Joe Flizzow, actor Stephen Rahman-Hughes, power couple Kavita Sidhu and Roberto Guiati, actress and television personality Sarah Lian and serial entrepreneur Patrick Grove were some of the guests put on the spot. They shared their thoughts on what UNRESERVED stands for and who epitomises UNRESERVED best.
“I had to smile when people complimented us on our database. All these people tonight represent the UNRESERVED – they have a huge sense of fun and humour about themselves, they are diverse and accomplished indivduals with passion. They are actually our friends and partners, and perhaps across social media when everyone remarked about how much fun they had, it was really about the genuine affection and respect everyone had for each other. That in essence is what the UNRESERVED person is all about, and we are privileged they all came to help us celebrate,” concluded Kassandra.

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