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MullenLowe Malaysia appointed as AOR for Tesco
03 Apr
MullenLowe Malaysia has been appointed by Tesco to Consolidate Creative And Strategic Duties
Global retail conglomerate Tesco has moved its creative communication duties to MullenLowe Malaysia as its new agency of record.
MullenLowe Malaysia will be responsible for the business following Tesco’s 2 successful campaigns, Tesco’s 16th Anniversary Campaign and Hari Raya Campaign.
MullenLowe Malaysia will be leading the creative execution of all planned marketing campaigns for the next 12 months. The aim for the agency is to create communication that brings to life Tesco global brand expression that resonates with the Malaysian shoppers.
“We are delighted to be working with Tesco as their creative agency partner. Tesco proves to be very interesting as a global brand driven by local insights. It gives MullenLowe the opportunity to create fresh work from the ground up with Tesco. This is another great portfolio for the agency, adding to the streak of wins in the past three months, and certainly builds up the momentum as we head into the second quarter of 2018.” said Adrian Sng, Managing Director of MullenLowe Malaysia.
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Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
