DW (Deutsche Welle), Germany’s independent broadcasting corporation today announced that it will make a huge comeback on tonton, Malaysia’s #1 and biggest OTT player.
The German international broadcaster which prides itself on independent journalism wants to contribute to diversifying international content currently available on Malaysia’s news market.
A comeback this time is made different with an offering of two types of content from DW – DW English, a linear channel and DW VOD, Video on Demand content in the form of short clips.
The integration of DW on tonton is part of its distribution effort in the Asia Pacific Region catering specifically to Malaysians.
It is also intended to promote exchange between the world’s cultures and peoples.
“It’s great news that we can again reach out to viewers on the tonton network.
“DW is offering a perspective on international news and supplies background which enables audiences around the world to better understand the world we share.
“We are striving in particular to get young audiences interested in world affairs. This is reflected in the way we present the news, but also in many programs which aim to initiate a dialogue with our users. tonton is a strong partner who provides DW with an opportunity to become a strong voice for objective information in the region,” said Peter Limbourg, Director General of Deutsche Welle.
Airin Zainul, Director of tonton, Licensing and Merchandising Television Network Media Prima Berhad speaks of the integration, “In today’s enhanced and evolving exchange of information, it is necessary that Malaysians as part of the global citizens equip ourselves with the latest developments of current affairs.
“We are positive this latest collaboration with DW will expand DW’s reach in Malaysia to the next level and help further grow tonton’s numbers. tonton is now made accessible at no cost to Malaysian consumers.”
Both DW English and DW VOD are available on tonton starting 15th October 2018 onwards. Catch all of the content for FREE on the new tonton app or online at www.tonton.com.my.
Nominate Malaysia’s Best Marketers
Do you know a Bold & Brave marketer? Give us their names, because we want to celebrate them.
Held for the first time in Malaysia, the Chief Marketing Officer (CMO) Awards is here to reward the best in the business of marketing.
This award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners.
There are 30 categories up for grabs at this year’s awards:
- Best Marketer in B2B Marketing
- Best Marketer in SME Marketing
- Best Marketer in Millennial Marketing
- Best Marketer in Data & Technology Marketing
- Rising Marketing Star – Financial Services
- Rising Marketing Star – Telco ….. and more!
All entries across all 30 categories for the inaugural year is FREE.
Send in your nominations before the closing deadline of October 26th.
The 7th Malaysian CMO Conference & Awards
Date: 16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.
For further details on the awards visit: www.marketingmagazine.com.my/cmo2018/awards
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW