Reprise teams up with TNB this Deepavali in a short film on family ties
Tenaga Nasional Berhad is celebrating Deepavali with a short film centering on the family theme titled Kurumbu Kudumbam. The film was created by IPG Mediabrands media marketing unit Reprise Malaysia.
The light-hearted film is based on the Indian cultural tradition of Thalai Deepavali, which is the first Deepavali celebrated by an Indian couple after their marriage, in the bride’s family home. The film follows a young groom Ramesh as he is left feeling slightly bewildered by strange behaviour on the part of his in-laws. However, a surprising reveal at the end makes for a heart-warming moment as Ramesh expresses his gratitude for the greatest gift received – that being his “cheeky” new family, or ‘Kurumbu Kudumbam’.
Stanley Clement, Managing Director of Reprise said, “Thalai Deepavali is something that is practiced, but isn’t known widely, even among Indians. We wanted to take the opportunity to highlight this practice as it demonstrates values of family ties and acceptance, and to show the similarities between cultures. It is these similarities that give us a better sense of connection and togetherness, and allows us to forge deeper understanding amongst each other as Malaysians.”
Datuk Wira Roslan Ab Rahman, Chief Corporate Officer of Tenaga Nasional Berhad said, “We wanted to play out the strong family ties that embodies us as Malaysians, and this theme is timely as the country embraces the spirit of acceptance. The film conveys a message of togetherness, acceptance and unity despite our many differences and quirks. This is a universal message that resonates with us all, and it was good to once again work with the team at Reprise to flesh out these nuances with a touch of light hearted mischief.”
Reprise is well known for producing some of the TNB’s most memorable advertisements, including ‘Rumah Epik Fantastik’ for Raya, and ‘The Coming Together’ at Chinese New Year, all of which have received rave reviews.
“As a keen proponent of nation building, TNB believes we all have a responsibility to foster unity, so the central theme of togetherness is shown in all three films. Viewers will also love the fact that beloved characters from before have little cameos,” added Stanley.
Fans of Jero the cat who originated from TNB’s 2017 Raya film ‘Dugaan Aida’ have been happy to see Jero in this year’s Raya film, and once again for Deepavali.
The film is scheduled to air across all TNB social media channels and free-to-air TV networks from 1st November.
MARKETING’s CMO Conference Returns with a Stellar Line-Up
Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.
The change makers who will take the stage on the 16th of November include:
• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!
The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre
For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588
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