Malaysia’s ‘Pulang’ makes it debut as a Netflix original film

Pulang goes global with Netflix

Media Prima Berhad’s content creation arm, Primeworks Studios, exclusively premiered the film Pulang globally on Netflix, marking its debut to global audiences via the U.S. based streaming platform.

The film was initially released for Malaysian Netflix users on 28 September 2018 and premiered internationally as a Netflix Original film in October.

Produced by Primeworks Studios and directed by the award-winning Kabir Bhatia, Pulang tells the story of a fisherman from a small Malaysian village who takes a leap of faith and works on merchant ships travelling the world, hoping to return with riches for his wife and son.

Though he promised to return home, he was never seen again, leaving his grandson to uncover his story six decades later.

The film features Malaysian actors Remy Ishak and Puteri Aishah, and is filled with stunning cinematography, a majestic musical score and a beautiful story that unfolds across the world from Malaysia to Hong Kong to Liverpool.

Released in Malaysian cinemas on 26 July 2018 to massive critical acclaim, Pulang has received exceptional praise, with some describing it as “a wonderfully crafted story of love and romance,” .

The story was also transformed into a novel which was published before the film’s Malaysian premiere and now in the second reprint with a new cover. The Pulang novel represented Malaysia at the 2018 Frankfurt Book Fair in Germany.

Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, said: “One of our missions at Primeworks Studios is to bring Asian stories to the world.

“We are very excited to have Pulang on the extremely popular streaming service Netflix with millions of subscribers globally. We are now a proud producer of a Netflix Original film.

“This is an amazing achievement as a Malaysian film is now trending globally via the platform.

“We are happy that everyone around the world will be able to experience this wonderful film by Kabir Bhatia.”

Netflix has acquired 45 titles comprising Malay and Chinese content from Primeworks Studios.

MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.

The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588