The Malaysian Traveller

JetSetMalaysian

Jet Set Malaysian

(Marketingmagazine.com.my) –  Travellers in Malaysia are a diverse lot: multi ethnic by nature, unique in shopping habits and needless to say disparate in travel preferences.

Mindshare set out on a segmentation exercise and identified four consumer clusters basis GroupM’s proprietary research tool 3D.

The tool measures three aspects of the marketplace – consumer relationship with brands, attitudes and lifestyle of consumers and media behaviour. (Attached is the infographic that details out the various segments).

According to Dheeraj Raina, head of strategic planning at Mindshare Malaysia: “Despite consumer confidence being low over the past two years, we noticed an upswing in the travel intent of the Malaysian consumers. When we deep dived into the inherent motivations behind traveling, four distinctive segments emerged.

“While Faith tourism is at a nascent stage right now, it will be the segment to watch out for in future.”

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.

APPIESMALAYSIA2016Full


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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