MEDIA AGENCY OF THE YEAR
Ampersand Advisory
ADVERTISING AGENCY OF THE YEAR
Fishermen Integrated
MARKETER OF THE YEAR
Etika Sdn Bhd
| CATEGORY | CAMPAIGN | BRAND | ADVERTISER | AGENCY / COMPANY |
| Best in Customer Experience | World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records | Mountain Dew | Etika Sdn Bhd | Ampersand Advisory |
| Best in Non-Food FMCG | Durex Academy | Durex Malaysia | Reckitt Benckiser | Fishermen Integrated |
| Best in Innovation | Vibe Kopi Susu | McDonald’s Malaysia | Gerbang Alaf Restaurants Sdn Bhd | Leo Burnett Malaysia |
| Best in Govt/NGO | #JANGANKENASCAM | ABM | Association of Banks Malaysia | M&C Saatchi |
| Best in AI | Malaysia’s First A.I Radio DJ | Fly FM | Media Prima Audio | Media Prima Audio |
| Best in Festive | Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration | Aiken | Wipro Unza Malaysia | Mediabrands Content Studio & PHD Media Malaysia |
| Best in Social | Resorts World Genting: A Destination Verified By Kids, For Kids | Resorts World Genting | Resorts World Genting | Naga DDB Tribal |
| Best in B2B | CelcomDigi MY5G Series | CelcomDigi Business | CelcomDigi | Naga DDB Tribal & M&C Saatchi |
| Best in Govt/NGO | A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya | Wonda Coffee | Etika Sdn Bhd | Ampersand Advisory |
| Best in B2B | Mirinda x The Experts | Mirinda | Etika Sdn Bhd | Ampersand Advisory |
| Best in Admail Impact | Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record! | Wonda Coffee | Etika Sdn Bhd | Ampersand Advisory |
| Best in Innovation | Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record! | Wonda Coffee | Etika Sdn Bhd | Ampersand Advisory |
| Best in Customer Experience | Time Tarik Kabel Besar | Time | Time dotCom Bhd | Fishermen Integrated |
| Best in Social | Time X Creators | Time | Time dotCom Bhd | Fishermen Integrated |
| Best in Non-Food FMCG | Applecrumby x AJL: Anugerah Juara Lampin | Applecrumby | Duchess Merchantiles | Invictus Blue |
| Best in Financial Services | Kisah Terror | Allianz Malaysia | Allianz Malaysia | MediaCliQ |
| Best in Healthcare | #MovemberGoals: Tackling Men’s Health and Winning | Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre | IHH Healthcare | Naga DDB Tribal |
| Best in Festive | Enchanteur Luxe Violette Celebrates Sales Uplift with Iman Troye’s Raya Content | Enchanteur | Wipro Unza Malaysia | PHD Media Malaysia |
| Best in B2B | #JomSapot BeliLokal | RHB Bank | RHB Banking Group | THE SHOUT GROUP |
| Best in Innovation | #JomSapot BeliLokal | RHB Bank | RHB Banking Group | THE SHOUT GROUP |
| Best in Customer Experience | Ready-Set-Go-Move: The largest Watsons Get Active Carnival | Watsons | Watsons Malaysia | Watsons Malaysia |
| Best in Govt/NGO | ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign | Atlas Vending | Etika Sdn Bhd | Ampersand Advisory |
| Best in FMCG – F&B | Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! | Calpis | Etika Sdn Bhd | Ampersand Advisory |
| Best in Innovation | Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! | Calpis | Etika Sdn Bhd | Ampersand Advisory |
| Best in FMCG – F&B | The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives | Wonda Coffee | Etika Sdn Bhd | Ampersand Advisory |
| Best in Customer Experience | Wonda 10 Anniversary (Train) | Wonda Coffee | Etika Sdn Bhd | Ampersand Advisory |
| Best in Social | Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal | Nando’s Malaysia | Nando’s Malaysia | Ampersand Advisory |
| Best in Festive | Like It’s Your Father’s Company | Time | Time dotCom Bhd | Fishermen Integrated |
| Best in E-Commerce | Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration | Aiken | Wipro Unza Malaysia | Mediabrands Content Studio & PHD Media Malaysia |
| Best in Financial Services | Sekinchan Go Cashless with HLB BizBuddy! | Hong Leong Bank | Hong Leong Bank | Mindshare Group Malaysia |
| Best in B2B | Sekinchan-ese, Cannot Lose Face! | Hong Leong Bank | Hong Leong Bank | Mindshare Group Malaysia |
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