The APPIES 2024 Winners

MEDIA AGENCY OF THE YEAR
Ampersand Advisory

ADVERTISING AGENCY OF THE YEAR
Fishermen Integrated

MARKETER OF THE YEAR
Etika Sdn Bhd


CATEGORY CAMPAIGN BRAND ADVERTISER AGENCY / COMPANY
Best in Customer Experience World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Mountain Dew Etika Sdn Bhd Ampersand Advisory
Best in Non-Food FMCG Durex Academy Durex Malaysia Reckitt Benckiser Fishermen Integrated
Best in Innovation Vibe Kopi Susu McDonald’s Malaysia Gerbang Alaf Restaurants Sdn Bhd Leo Burnett Malaysia
Best in Govt/NGO #JANGANKENASCAM ABM Association of Banks Malaysia M&C Saatchi
Best in AI Malaysia’s First A.I Radio DJ Fly FM Media Prima Audio Media Prima Audio
Best in Festive Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration Aiken Wipro Unza Malaysia Mediabrands Content Studio & PHD Media Malaysia
Best in Social Resorts World Genting: A Destination Verified By Kids, For Kids Resorts World Genting Resorts World Genting Naga DDB Tribal
Best in B2B CelcomDigi MY5G Series CelcomDigi Business CelcomDigi Naga DDB Tribal & M&C Saatchi
Best in Govt/NGO A Winning Blend: Wonda Coffee x  FAM Fuels Football Fans And Harimau Malaya Wonda Coffee Etika Sdn Bhd Ampersand Advisory
Best in B2B Mirinda x The Experts Mirinda Etika Sdn Bhd Ampersand Advisory
Best in Admail Impact Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record! Wonda Coffee Etika Sdn Bhd Ampersand Advisory
Best in Innovation Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record! Wonda Coffee Etika Sdn Bhd Ampersand Advisory
Best in Customer Experience Time Tarik Kabel Besar Time Time dotCom Bhd Fishermen Integrated
Best in Social Time X Creators Time Time dotCom Bhd Fishermen Integrated
Best in Non-Food FMCG Applecrumby x AJL: Anugerah Juara Lampin Applecrumby Duchess Merchantiles Invictus Blue
Best in Financial Services Kisah Terror Allianz Malaysia Allianz Malaysia MediaCliQ
Best in Healthcare #MovemberGoals: Tackling Men’s Health and Winning Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre IHH Healthcare Naga DDB Tribal
Best in Festive Enchanteur Luxe Violette Celebrates Sales Uplift with Iman Troye’s Raya Content Enchanteur Wipro Unza Malaysia PHD Media Malaysia
Best in B2B #JomSapot BeliLokal RHB Bank RHB Banking Group THE SHOUT GROUP
Best in Innovation #JomSapot BeliLokal RHB Bank RHB Banking Group THE SHOUT GROUP
Best in Customer Experience Ready-Set-Go-Move: The largest Watsons Get Active Carnival Watsons Watsons Malaysia Watsons Malaysia
Best in Govt/NGO ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign Atlas Vending Etika Sdn Bhd Ampersand Advisory
Best in FMCG – F&B Calpis Chewy Grape x DJ AINA:  AI brand ambassador drives AIMAZING Results for new flavour launch! Calpis Etika Sdn Bhd Ampersand Advisory
Best in Innovation Calpis Chewy Grape x DJ AINA:  AI brand ambassador drives AIMAZING Results for new flavour launch! Calpis Etika Sdn Bhd Ampersand Advisory
Best in FMCG – F&B The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives Wonda Coffee Etika Sdn Bhd Ampersand Advisory
Best in Customer Experience Wonda 10 Anniversary (Train) Wonda Coffee Etika Sdn Bhd Ampersand Advisory
Best in Social Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal Nando’s Malaysia Nando’s Malaysia Ampersand Advisory
Best in Festive Like It’s Your Father’s Company Time Time dotCom Bhd Fishermen Integrated
Best in E-Commerce Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration Aiken Wipro Unza Malaysia Mediabrands Content Studio & PHD Media Malaysia
Best in Financial Services Sekinchan Go Cashless with HLB BizBuddy! Hong Leong Bank Hong Leong Bank Mindshare Group Malaysia
Best in B2B Sekinchan-ese, Cannot Lose Face! Hong Leong Bank Hong Leong Bank Mindshare Group Malaysia
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