(marketingmagazine.com.my) – This week on Thank God it’s Monday or TGIM, we bring you some of the brands which didn’t fail to inspire and entertain Malaysians with their Hari Raya ads for 2016.
1. Sun Life Malaysia- #DedikasiKerjaRaya
Insurance provider Sun Life Malaysia’s Raya ad carried a touch of humour and nostalgia with their ad celebrating those hardworking individuals working through the festive season.
2. Samsung Malaysia- Siberturahim
Samsung’s Raya ad told its tale through a popular avenue used by many families these days, WhatsApp’s Group Chat. The video which garnered over 111 thousand views on YouTube even inspired a parody video of Malaysia’s political saga.
3. Faber-Castell Malaysia
A clever use of product placement in its humours Raya ad, Faber-Castell shares how you can child proof your home during your open house.
4. TNB 2016 – #LepasTu
Listening to young Din’s never ending list of ‘accidents’ brings a smile to those watching but will his family be able to forgive his mistakes?
5. Guardian- Pontianak Si Jelita?
A Raya ad or an old Malay horror movie? Watch this entertaining ad and decide for yourself.
6. Maxis – #Sarikatahati
Despite being able to bring us closer, this ad by Maxis makes us question if we are doing enough to include those who are right beside us in our journey through technology.
7. Petronas – Vroom Vroom
Showcasing the relationship between a father and son who see the light in a dark situation, Petronas latest Raya ad does not fail to tug at the heartstrings.
8. Malaysia Airlines- “Boleh Adik Ikut?”
The adorable heroine in the airline’s latest ad tries to convince her family to bring someone special back to their hometown. Watch the ad to find out the unexpected guest.
9. BSN- Pengacau Balik Raya
Aloysius is back! Check out the trouble he is causing this Hari Raya season
10. Watsons #RayaNiMestiCun
An entertaining video coupled with a catchy tagline worked in Watson’s favour, with its festive ad raking up over 1.8 million views on both Facebook and YouTube.
Have a favourite Raya ad this year that we missed out? Let us know in the comments!
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background
The Challenge
The Brief
Creative/Media solution
Results
Key Takeaways
Opinions/Discussion
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
Details: http://best-marketing.eu/events/my
This event is HRDF-Claimable!
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
