Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts using the Anchor podcast creation app, according to Engadget.

The feature was first spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app via her Twitter account on Tuesday.

Spotify purchased Anchor in February; Wong noted that Anchor’s website included a product page for the Spotify feature.

Why you should care

The ability to produce and publish a podcast via Spotify’s app could open up a brand new marketing channel for SMBs and brands with limited resources and budgets.

Podcasts are booming business. Best-selling author and marketing veteran Seth Godin recently reported that 25% of the U.S. population listens to podcasts, on average, for six-and-a-half hours per week.

“There is no other medium I am aware of that has grown at that pace with the exception of browsing the internet,” said Godin during his podcast on the topic (aptly titled “Meta”).

An Adobe Analytics report from earlier this month revealed mobile podcast app usage had increased 60% year-over-year since January, 2018 — and that 25% of podcast listeners had purchased a product discovered through podcast advertising.

By giving creators an easy-to-use podcast creation tool on top of its distribution platform — paired with its recently launched podcast analytics dashboard — Spotify is providing marketers the opportunity to tip their toe in the ever-growing pool of podcasts without the financial burden or risk of a large-scale initiative.

source: https://marketingland.com


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene