Posted on by Mark Tungate
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SMEs now get up to 60% off Astro Radio ads simply by swiping their credit card
15 Apr
Imagine this. You own a business; you’ve got a great product with a small, but solidteam and a decent pool of existing customers. You’ve either acquired customers organically or have been using a single marketing channel, but you feel like you’ve hit a brick wall; sales have plateaued, and you can’t seem to gain any incremental revenue. What do you do?
Radio is proven to be an effective tool in driving brand awareness and word of mouth, as well as overall loyalty and action. Astro Radio, Malaysia’s largest radio network, wants to help small- and medium-sized enterprises (SMEs) grow their brands and businesses as they are pivotal to national growth. It has tailored a special SME package that offers up to 60% off its commercial airtime with flexible financing from Maybank.
As part of the package, Astro Radio will offer campaign planning and augmented services such as commercial production to ensure SMEs get the biggest bang for their buck. The media owner has also introduced a credit card payment option for SMEs.
Marketing Magazine spoke to Ms. Can, Special Assistant to the CEO of mySAFEBOX who said, “It’s our first time working with Astro Radio, and it won’t be our last. The results have been amazing and we’re definitely going to increase our investment! We’re so pleased with the number of new customers and enquiries. The Astro Radio SME package has really given us incredible value for money.”
The Astro Radio SME package was launched on February 11 2019. Responses to date have been positive, with Astro Radio and Maybank believing more SMEs will sign-up due to the conveniences this solution offers.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
