(Marketingmagazine.com.my) – What makes The APPIES Malaysia unique and different from any other marketing awards show is that each featured campaign is presented Live by the brand marketers and campaign creators themselves before a panel of judges and an industry audience.
This is a critical factor in the marketing communications industry, as brand and media agencies are aware that presenting their campaigns well can make the difference between failure and success.
Only outstanding campaigns that have a unique marketing success story will go on to win The APPIES Gold or Silver trophies.
That’s why it is known as the “TED of Marketing”, as campaign entries are presented in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign followed by a six-minute oral presentation, highlighting significant aspects of the campaign.
The presenter also fields questions about the campaign from judges and the audience in a 20-minute Q&A session.
APPIES Malaysia judge Ms. Pan Choi Yen, General Manager of Marketing at WiproUnza Malaysia, says, “I am looking forward to celebrating exemplary work, getting to see more talented professionals and be inspired.”
Both creative and media agencies, and marketing organisations can enter this inaugural instalment of The APPIES in Malaysia by submitting their entries before 31 March 2016.
Zaki Zin, Marketing Director at Wyeth Nutrition Malaysia, who will also judge at APPIES Malaysia this year adds, “ I will be looking for messages that cut through effortlessly and are easily understood by the target audience.”
Campaigns must have run between 1 January 2015 and 29 February 2016 in any of the six categories – Consumer Durables, Consumer Services, Food and Beverage, Non-Food FMCG, Business Services, as well as Government, Cultural, Social and Environmental campaigns.
APPIES judge Ben Mahmud, Head of Retail Marketing at Shell Malaysia Trading in a pointed comment declared, ”I look for campaigns that take risks. Insanity is when you do the same safe thing again and again, expecting a different result. One needs to disrupt positively!”
Check out APPIES Malaysia Entry Kit now: http://www.appies.com.my/entry.php
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
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