Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Singapore Airlines collaborates with Tourism Malaysia on marketing!
11 Mar
(Marketingmagazine.com.my) – In an industry first, Singapore Airlines (SIA) and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first-ever Marketing Collaboration Memorandum.
The two-year partnership was signed at ITB Berlin 2016, witnessed by Tourism and Culture Minister Dato Seri Mohamed Nazri Abdul Aziz, Malaysian Ambassador to Germany Dato Zulkifli Adnan and Singapore Ambassador to Germany Jai S Sohan.
Taking effect April 1 2016, it will see the two parties jointly explore and implement activities to promote tourist traffic to Malaysia through the Singapore hub from 14 key inbound markets, by way of SIA and SilkAirs services.
SIA and Tourism Malaysia have agreed to cooperate on advertising and promotional campaigns, as well as familiarisation programmes for travel trade and media, among other initiatives.
“Singapore Airlines and SilkAir together serve nearly 100 destinations in 35 countries, making us well positioned to support the development of tourism in Malaysia and the broader ASEAN region as a whole. We look forward to offering more customers the opportunity to discover Malaysia’s unique culture and heritage, as well as its world-renowned cuisine,” said Singapore Airlines Divisional Vice President of Sales and Marketing, Foo Chai Woo.
SIA and SilkAir currently operate a total of 111 flights per week to five destinations in Malaysia from Singapore.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years. Will your Brand or Agency be next?
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
Enter the prestigious APPIES Malaysia Marketing Awards today!
