Shopee prepares to open food delivery services in Malaysia

Shopee’s food delivery service ShopeeFood has opened recruitment for delivery couriers in Kuala Lumpur and Selangor, the company announced in its official social media account.

This could indicate the service’s launch in Malaysia, making the country the next geography after Indonesia where Shopee will launch its food delivery business.

If that’s true, ShopeeFood will challenge incumbents like GrabFood and Foodpanda in the country.

Earlier this month, ShopeeFood also expanded to three more cities in Indonesia. Outside the Greater Jakarta area, the service can now be accessed in Bandung, Jogja, and Surabaya, making it a significant threat for the GoFood and GrabFood duopoly.

In 2017, Shopee parent firm Sea Group acquired Vietnamese food delivery company Foody. Its platorm Now has been locked in a fierce competition with Grab in Vietnam.

ShopeeFood’s expansion to Malaysia would be an indication that Shopee isn’t stopping its food delivery initiative. While the vertical is outside the company’s core ecommerce segment, industry sources previously told Tech in Asia that the company is driven, and that the vertical can help the narrative of its payment service, ShopeePay.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene