Online B2B Marketing Workshop: Creating Content That Sells (5-Days Series) by Hando Sinisalu - MARKETING Magazine Asia
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Online B2B Marketing Workshop: Creating Content That Sells (5-Days Series) by Hando Sinisalu

Speaker
Start
October 4, 2021 3:00 pm
End
October 8, 2021 4:40 pm
Phone
+60 (3) 7726 2588

RM1,000.00

AGENDA
(The workshop consists of five (5) x 1hour 40 mins modules)

Module 1: (4th October 2021 @ 15:00 – 16:40)
Introduction to B2B content marketing. Creating the narrative: what is the story of your company? Analysis of the stories of the participating companies

Module 2: (5th October 2021 @ 15:00 – 16:40)
What to expect from content marketing? Sales funnel. Setting the goals and measuring. Creating content for SEO

Module 3: (6th October 2021 @ 15:00 – 16:40)
Creating website content. How to write a good customer success story case study.
Analysis of the websites of participating companies

Module 4: (7th October 2021 @ 15:00 – 16:40)
Linkedin as the leading B2B social media: collecting leads, building a network, creating content that sells. Analysis of Linkedin activities of participating companies

Module 5: (8th October 2021 @ 15:00 – 16:40)
Facebook and Instagram for B2B companies: Analysis of FB/IG content of participating companies.

APPROVED HRD CORP TRAINING PROGRAM NO 1000199106

Event Over