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Online B2B Marketing Workshop: Creating Content That Sells (5-Days Series) by Hando Sinisalu

Speaker
Hando Sinisalu
Start
October 4, 2021 3:00 pm
End
October 8, 2021 4:40 pm
Phone
+60 (3) 7726 2588
Email
[email protected]
Website
https://hams.top/hando

RM1,000.00

AGENDA
(The workshop consists of five (5) x 1hour 40 mins modules)

Module 1: (4th October 2021 @ 15:00 – 16:40)
Introduction to B2B content marketing. Creating the narrative: what is the story of your company? Analysis of the stories of the participating companies

Module 2: (5th October 2021 @ 15:00 – 16:40)
What to expect from content marketing? Sales funnel. Setting the goals and measuring. Creating content for SEO

Module 3: (6th October 2021 @ 15:00 – 16:40)
Creating website content. How to write a good customer success story case study. Analysis of the websites of participating companies

Module 4: (7th October 2021 @ 15:00 – 16:40)
Linkedin as the leading B2B social media: collecting leads, building a network, creating content that sells. Analysis of Linkedin activities of participating companies

Module 5: (8th October 2021 @ 15:00 – 16:40)
Facebook and Instagram for B2B companies: Analysis of FB/IG content of participating companies.

APPROVED HRD CORP TRAINING PROGRAM NO 1000199106

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Status

Does your content sell?

We will answer that question! Each participating company will get personal feedback – a content review of what the potential buyer would find (on the website, Facebook, Linkedin, Instagram). The best content event gets the Award!

To whom the seminar is targeted:

  • Marketing managers/specialists of B2B companies
  • Marketing agencies interested in servicing B2B clients
  • Advertising executives from media organisations interested in content marketing/native advertising

We cover the following B2B areas:

  • IT/software/SAAS
  • accounting/auditing
  • Business consultancy services
  • B2B financial services
  • industrial/manufacturing

What are the benefits of attending?

  • You will get an expert review of your company content on Facebook, Linkedin, Instagram
  • You will see inspiring examples of B2B content marketing from other countries
  • You will get a very specific action plan about how to improve your content
  • Good examples of how to align sales and content marketing
  • How to include content marketing to your sales funnel
  • How to build the audience for your product/service
  • How to utilize Linkedin in your sales and marketing

APPROVED HRD CORP TRAINING PROGRAM NO 1000199106

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