Sutapa Bhattacharya’s workshop discusses the mistakes organisations make when implementing AI, the capabilities that will create sustainable competitive advantage and why human oversight must remain central to brand leadership. “Participants should leave with a clear- eyed view of where the real return on investment lies, so they can invest based
Joel Harrison Guardian of Trust Long before trust became marketing’s favourite buzzword, Joel Harrison understood its true worth. While others chased campaigns, awards and applause, he spent two decades building something far more enduring: a global community of marketers who believed that credibility outlasts cleverness. As the founder of B2B
Great B2B marketing proves that creativity belongs in every category, not only consumer advertising. The conference will highlight several compelling examples of campaigns that transformed complex products, services and business challenges into memorable creative work. VML’s Spikes Asia Grand Prix-winning Soil Stay campaign for Tra Mongkut Fertilizer demonstrates how an
On a Monday that looked suspiciously like every other Monday, Intelligence packed a small suitcase and slipped out of the human head. Nobody noticed. The traffic still flowed. Markets opened. Office workers stared into glowing rectangles that knew more about them than they knew about themselves. Somewhere, a machine answered
For decades, business-to-business marketing lived in the shadow of consumer marketing. It rarely won the glamorous awards. It seldom produced television commercials that people talked about over coffee. It was seen as rational rather than emotional, technical rather than creative, and practical rather than inspiring. While consumer brands fought for
For decades, business-to-business marketing lived in the shadow of consumer marketing. It was seen as rational rather than emotional, technical rather than creative. But Southeast Asia has now become one of the world’s most exciting B2B markets. That’s why the ASEAN B2B Elevate Conference comes to KL in January. PLUS:
Artificial intelligence has become impossible to ignore. From content creation and campaign planning to customer service and reporting, marketers are increasingly embracing AI-powered tools to work more efficiently. So when someone asks if your business is AI-ready, the answer feels obvious. It isn’t. According to Kuala Lumpur-based AI company MeVe
At APPIES Malaysia 2026, creativity is not just celebrated. It is questioned, defended and brought to life in front of the room. There are awards shows that reward the final work. Then there is APPIES Malaysia, where the thinking behind the work is placed under the spotlight. On July 9
PRESENTER OF THE DECADE OPENS APPIES 2026: MBCS Malaysia CEO Stanley Clement kickstarts the APPIES on July 9. Nowhere else in Malaysia can you experience 38 leading brands presenting their campaigns live, and in their own words. Over 100 powerful campaigns will deliver spectacular learning experiences showcasing Malaysian marketing case
THE FEARLESS MALAYSIAN MARKETING CONFERENCE EDITION. FEARLESSLY FORWARD: The Malaysian Marketing Conference on May 21 was something else. It walked into the hall, looked at Malaysian marketing in the eye and asked questions many have been avoiding. The conference carried one word on its chest: FEARLESS. Sixteen speakers super charged
