Great B2B marketing proves that creativity belongs in every category, not only consumer advertising.
The conference will highlight several compelling examples of campaigns that transformed complex products, services and business challenges into memorable creative work.
VML’s Spikes Asia Grand Prix-winning Soil Stay campaign for Tra Mongkut Fertilizer demonstrates how an agricultural product could become internationally celebrated creative work.
Great conferences are remembered not only for the ideas they inspire, but also for the people who bring those ideas to life.
The ASEAN B2B ELEVATE Conference gathers an exceptional group of practitioners, pioneers and storytellers from Europe and Asia. Together, they represent decades of experience across agencies, technology companies, consultancies, media organisations and global brands.
More importantly, each of them has helped redefine what modern B2B marketing can become.
Agency: Forsman & Bodenfors, Sweden
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Agency: Droga5, USA
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Agency: Fight or Flight
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Agency: VML
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Agency: McCann New Zealand
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Agency: Ampersand Advisory
Recognition: Malaysia Spikes shortlist
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Agency: Ogilvy Singapore
Recognition: 2026 Cannes Creative B2B Silver Award
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
KEY DATES
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