Schrene to chart new path at POS Malaysia

February 13, 2019

Schrene Goh, Head of Global Marketing for Malaysian Airlines is moving on to a new role at POS Malaysia as EVP of Marketing.

She joined the airline more than two years ago and has 17 years in regional marketing and digital experience across various industries including aviation, telecommunications and consumer goods. 

Prior to MAB, Schrene was Head of Marketing, Communications, Brand and Digital for U Mobile where she oversaw the digital engagement and overall direction of the department. 

She also spent five years at AirAsia as Marketing Manager for ASEAN, including India where she turned the market to profit and grew the brand’s ancillary income from RM800.000 to more than RM1 billion a year.  

In her new role at POS Malaysia, Schrene is expected to consolidate all their marketing efforts by streamlining all their commercial platforms into a singular funnel moving forward. 

Schrene also won the Best Marketer in Travel and Hospitality award recently (picture) at the Malaysian CMO awards. 

She will also be joining 20 accomplished marketing leaders to judge the APPIES Malaysia Marketing Awards on April 25 & 26.

APPIES Malaysia 2019 Chief Judge is Adam Wee Abdullah, Group CMO of CIMB Group while the VIP officiating the two-day festival is YB Tuan Gobind Singh Deo, Minister of Communications & Multimedia Malaysia. 

ADVERTISEMENT

The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:
http://appies.com.my/

Click here to submit an entry:
https://appieawards.awardsengine.com

Click here to download entry kit pdf:
http://www.appies.com.my/pdf/APPIES19_EntryKit_V2.pdf

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com