Schrene to chart new path at POS Malaysia

Schrene Goh, Head of Global Marketing for Malaysian Airlines is moving on to a new role at POS Malaysia as EVP of Marketing.

She joined the airline more than two years ago and has 17 years in regional marketing and digital experience across various industries including aviation, telecommunications and consumer goods. 

Prior to MAB, Schrene was Head of Marketing, Communications, Brand and Digital for U Mobile where she oversaw the digital engagement and overall direction of the department. 

She also spent five years at AirAsia as Marketing Manager for ASEAN, including India where she turned the market to profit and grew the brand’s ancillary income from RM800.000 to more than RM1 billion a year.  

In her new role at POS Malaysia, Schrene is expected to consolidate all their marketing efforts by streamlining all their commercial platforms into a singular funnel moving forward. 

Schrene also won the Best Marketer in Travel and Hospitality award recently (picture) at the Malaysian CMO awards. 

She will also be joining 20 accomplished marketing leaders to judge the APPIES Malaysia Marketing Awards on April 25 & 26.

APPIES Malaysia 2019 Chief Judge is Adam Wee Abdullah, Group CMO of CIMB Group while the VIP officiating the two-day festival is YB Tuan Gobind Singh Deo, Minister of Communications & Multimedia Malaysia. 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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