Malaysia’s premier Talent Management & Record Label Rocketfuel Entertainment has announced a restructure, bringing in three new senior appointments:
Wee Sher Leen as the Head of Rocketfuel Entertainment, Mathan Rajasingam as the Head of Commercial and Syakireen Othman joins the business as Head of Music and Content. The team is led by Prem Anand, Vice President of Rocketfuel Entertainment.
“We are thrilled to continue our growth and operations with the new team. All three appointments bring a wealth of experience and a proven record in talent management, content, music and sales to Rocketfuel. We are well-positioned to conduct our growth plans in digital, content and creator marketing in 2024”, said Prem Anand, Vice President of Rocketfuel.
Rocketfuel is associated with some of Malaysia’s most well-loved talents on screen, including Zizan Razak, Zul Ariffin, Sherry Alhadad, Lisa Surihani, Nabil Ahmad, and Hawa Rizwana.
Cementing its unique position in the talent and music space, Rocketfuel’s strategic association with Astro, sooka, NJOI, and other digital platforms enables the team to use its 360 degrees advantage to optimise reach for talents and clients.
A prime example would be Malaysia’s top singer Hael Husaini’s acting debut in the drama series ‘My Famous Ex Boyfriend’, which also became the launchpad for Hael’s album, ‘Atonim Part 1’.
The album’s tracks were featured as official soundtracks for the series and that helped it top the charts on YouTube, iTunes and Apple Music upon launch.
Rocketfuel’s new dynamic team has also introduced a new talent line-up and achieved significant milestones in the entertainment industry. Rocketfuel has played a pivotal role in the rise of on-screen young talents such as Mierul Aiman and Fazziq Muqris.
Additionally, Rocketfuel has discovered and nurtured new influencers, including 13-year-old Amir Sisi, winner of the singing competition, The Chosen One.
The talented line-up of Hero Dewi Remaja contestants along with influencer, Miss Alvy, will also benefit from a comprehensive exposure with promising avenues for their career on the silver screen and more.
Rocketfuel is also excited to announce its new strategic collaboration with Warner Music Malaysia’s ADA where both companies will collaborate on local and regional projects, including joint ventures and song collaborations.
This new partnership will see Warner Music Malaysia’s ADA exclusively distributing Rocketfuel’s catalogue across various key Digital Service Providers (DSP) such as YouTube & Spotify.
Sher Leen, Head of Rocketfuel, said, “We are enthusiastic about this partnership with Warner Music and we believe that this will bring a new platform for our talents and music to the regional and international front, opening up new fans and commercial opportunities.”
Dinesh Ratnam, Managing Director of Warner Music Malaysia, expressed his excitement about the partnership, stating, “We are delighted to embark on this multi-year strategic collaboration through our distribution and label services arm, ADA.
Rocketfuel has established itself as a local talent powerhouse under Astro, and we are both aligned on our vision for nurturing and growing the Malaysian creative ecosystem.
We look forward to working closely and connecting Rocketfuel’s talents with audiences regionally and internationally, driving forward exciting new possibilities that leverage the global reach of our network.”
This forward-looking partnership signifies Rocketfuel’s strong commitment to broaden the scale and scope of its offerings for talents and clients while continuously enhancing creative excellence across the network.
To know more about Rocketfuel Entertainment or to connect with their talents, visit https://rocketfuelent.com/.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
