Reprise Digital Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has once again devised a unique campaign for Tenaga Nasional Berhad (TNB).
The campaign supports the Malaysian national hockey team, affectionately known as the Speedy Tigers, through digital platforms named Hokita (our hockey), for the 2018 Hockey World Cup in Bhubaneswar, India.
Through Hokita, hockey fans will be able to follow the 19 day World Cup campaign via a microsite and through social media platforms such as Facebook, Twitter and Instagram.
Stanley Clement, Managing Director of Reprise said, “TNB has long played an active role in the development of hockey as a sport in Malaysia.
“With Hokita, we wanted to give TNB an opportunity to establish their support on a digital front that is relevant and emotive for not just hockey fans, but Malaysians in general.
“This is also a chance for all Malaysians to get behind our national team and demonstrate their support for our local heroes on this gruelling road ahead at the 2018 Hockey World Cup.”
The social sites will bring forth latest information on match results and happenings, with real time updates, breaking news, short clips and stories, teaser and behind the scene videos and photo galleries.
Hockey enthusiasts will also have the chance to follow interviews with players and managers, and share their own comments and views.
Stanley adds, “We recognise that hockey as a sport may not be the most glamorous or well-known of sports in Malaysia.
“As such, we wanted to provide a vehicle to educate Malaysians about the sport and the World Cup.
“At the same time, we wished to enable fans and Malaysians near and far to provide pledges of support to boost the morale of the team who are facing a tough competition ahead in the group of death.
“The message here is that the team can count on the full support of all Malaysians.”
Datuk Wira Roslan Ab Rahman, Chief Corporate Officer of Tenaga Nasional Berhad commented, “The Malaysian men’s hockey team has consistently remained amongst the top 15 best teams of the world, and we are excited to see how we can support them all the way through this campaign.
“The commitment from the Reprise team in helping us deliver on this promise has been unparalleled, and we wish the Speedy Tigers all the best in their first game on Saturday.”
A web film in support of the national team will be out prior to the team’s first match.
As its tagline says, “Bersama pasukan negara, setiap langkah, setiap masa” (“With the national team, every step of the way”).
Besides digital channels, the integrated Hokita campaign will also include a number of other touchpoints including an on-ground activation as well as a radio campaign for the duration of the tournament.
The tournament runs from 28th November till 16th December 2018, with the Malaysian national team facing their first match against The Netherlands on the 1st of December.
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