Procter & Gamble Announces New Country CEO

(Marketingmagazine.com.my) – Procter & Gamble (P&G) has appointed Ong Yuh Hwang as its new Country CEO for Malaysia, Singapore and Brunei to lead a portfolio of almost 30 Brands, including SK-II, Olay, Pantene, Rejoice, Head & Shoulder, Gillette, Ambipur, Dynamo, Oral-B, Braun.

Ong, who joined P&G in 1996, has worked with the company across country, regional and global-level roles in Singapore, North America and China. In his most recent role before this appointment, he served as the Sales Director at P&G. He will be based at P&G’s corporate headquarters in Petaling Jaya.

“In my new role I will be based here in Malaysia and my key focus will be on driving our efforts to deliver product innovation that creates value in people’s lives in small but meaningful ways. We have a clear commitment to continuously reach out and serve our Malaysian consumers and I am confident that as a team, we will continue to strengthen P&G’s position as a leader in consumer brands worldwide,” said Ong.

Born and educated in Singapore, Ong brings with him 20 years of experience in Sales, Market Strategy, Marketing and Commercial Go-to-Market execution in the consumer and oleo-chemical industries. Coupled with a strong organizational track record, he is an excellent fit for the role to sustain and strengthen P&G’s business in Malaysia, Singapore and Brunei markets.