Perodua to IGNITE the festivities with a new agency



( – Malaysia’s leading national car manufacturer, PERODUA has appointed Ignite Kuala Lumpur, the boutique agency within FCB’s Malaysian network to handle its festive communications portfolio for 2017. The win is a result of a multi-agency pitch involving several international and local Malaysian agencies.

Ignite’s campaign titled #MuhibahDiJalanraya was launched recently in conjunction with Chinese New Year and covers print, social and digital. The campaign differs from the usual one-off festive ads done by most corporations and serves as an on-going corporate exercise to encourage ALL Malaysians to respect one another on the road as much as they would towards each other’s tradition.

“We’re ecstatic to have been appointed and truly grateful to be allowed the chance to put out a worthy, timely message for all Malaysians no matter what the occasion is. We encourage everyone to be a part of the campaign at #Muhibahdijalanraya .” said agency team lead – Syed Ferohaizal, Associate Creative Director and Syahriza Badrul, Account Director.


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene