The Gunn Report for Media 2016 Revealed

February 20, 2017


The Gunn Report for Media, the global evaluation of media innovation and success, has today released its 2016 Media Report, summarising the overall media performance in the year January to December 2016 based on the results of the most important global, regional and national Media creative award contests spanning 40 markets.

Highlights from the 2016 Gunn Report for Media include:

Most Awarded Media Agencies in the World 2016

1 Starcom USA

2 Mindshare India

3 PHD New Zealand



Most Awarded Media Agency Networks in the World 2016


2 Starcom MediaVest


4 Mindshare

5 Mediacom

Most Awarded Advertisers in Media in the World 2016

1 Heineken

2 Coca-Cola

3 McDonald’s


5 Microsoft

6 Samsung

Most Awarded Countries in Media 2016


2 United Kingdom

3 India

4 China


Media Campaigns of the Year 2016 (not ranked)

Always, ‘Girl Emoji’, Starcom MediaVest Group (London)



Ariel, ‘Removing The Stains Of Social Inequality. Share The Load’, Mediacom (Mumbai)

    Burger King, ‘McWhopper’, Y&R Media New Zealand (Auckland)

    DB Export, ‘Brewtroleum’, PHD New Zealand (Auckland)  

    Louis XIII Cognac, ‘#NotComingSoon’, Fred & Farid (New York)

    Manulife, ‘The Price Of Living 2040’, PHD (Hong Kong)

    Microsoft, ‘Tomb Raider Survival Billboard’, EMT/Dentsu Aegis (London)

    Sainsbury’s, ‘Starting The Gift Of Reading At Christmas’, PHD (London)

    Swedish Tourist Association, ‘The Swedish Number’, Ingo (Stockholm)

    The Art Institute of Chicago, ‘Van Gogh BnB’, Starcom Mediavest Group (Chicago)

    Untold Festival/National Institute for Blood, ‘Pay With Blood’, UM Romania (Bucharest)

Journalist Isabelle Musnik, editor of The Gunn Report for Media, says, “The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical.” 

Isabelle added, “Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before.”  

The Gunn Report for Media 2016, which includes ranking tables and analysis, is now available to view in full online at  


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email or call 018-220 0682


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaignDeadline for entry submission:
31st March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and