(marketingmagazine.com.my) – AirAsia, has launched a new brand campaign, ‘Live Life Unexpected’ which is targeted at ASEAN travellers.
The campaign developed in collaboration with Entropia seeks to inspire people to go for the unexpected, and do something new.
Supporting the year-long Visit ASEAN@50 initiative as the ASEAN Airline Partner, the campaign encourages travellers to live the unique ASEAN experience through its network of 80 destinations.
The campaign that was launched across print media, YouTube, social media and other online platforms, entices people with original experiences – to seek delightful surprises of travel, appealing to the wanderlust, and the boundless spirit in them.
The campaign will be rolled out across all 10 countries in ASEAN.
Spencer Lee, AirAsia Berhad Head of Commercial said, “AirAsia as a brand has always stood for discovering the unexpected, the exciting. We are also the only airline to fly directly to all 10 ASEAN countries. We are excited to roll out this campaign and invite people to spread their wings and explore new experiences with AirAsia.
“As the ASEAN Airline Partner for the Visit Asean@50 campaign, we hope to promote ASEAN as a single yet diverse destination to as many people as possible. Our product, the AirAsia ASEAN Pass was created for the very same purpose; to enable seamless movement within this region,” shared Spencer who added that they were happy to collaborate with Entropia as the agency understood AirAsia’s brand values and spirit,” he added.
Ramakrishnan CN, Partner for Entropia commented on the agency involvement in the campaign said, “AirAsia is an icon of our times. It has brought a certain freedom to a whole generation of people. Freedom to fly, freedom to be fearless, freedom to be themselves. The campaign is reflective of this spirit. We are really excited.”
As a part of this campaign, AirAsia will be implementing monthly promotions with low fares across all markets with the 50% flash sale to kick-start the Visit ASEAN@50 campaign.
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