(marketingmagazine.com.my) – By: Malati Siniah
The New Year started on a rocky note for Malaysian entrepreneur Bryan Loo. The famous bubble tea brand, Chatime, which he brought into Malaysia over six years ago was taken away from him.
Due to dispute its Taiwanese franchisor, La Kaffa International Co Ltd, the company had terminated its franchising agreement with Bryan’s company Loob Holding.
Despite the challenges in less than one month Bryan launched his brand new bubble tea brand Tealive, today, with the launch of its first outlet in Pavilion, KL.
Taken from tealive’s Facebook page
In an interview with online portal Says Bryan shared that the new name was to emphasise to his customers that “tea is our life”. Loo also shared with the portal that ‘Tealive” stood out because like “Chatime”, the name could be pronounced in different ways.
“So that’s the underlying meaning of our new brand. We’re telling people that we’re moving on. We’re telling them that we’re not only alive after everything that’s happened, but we’ve managed to pull through, we’re stronger than ever, and we’re not afraid of changes.” Bryan shared in the interview.
He also shared that existing marketing initiatives which he launched such as the Chatime Thirstea cards would be rebranded to Tealive beginning March 1st and could still be used at his new outlets.
A Bernama report stated that Bryan plans to increase the number of his Malaysian outlets, which will all be rebranded to Tealive, from 165 to 250. He also plans to go regional by launching his brand in Vietnam in the third quarter of this year and other Asian countries in a couple of years.
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