PepsiCo & Entropia to bring you a concert in a bottle | MARKETING Magazine Asia

PepsiCo & Entropia to bring you a concert in a bottle


PepsiCo and Entropia have announced a collaboration to bring fans an exciting first for Malaysia – an Augmented Reality Concert On a Bottle, featuring popular Malaysian singer and actress, Siti Nordiana (Nana), together with the winners of its #PepsiBoldTalent TikTok challenge.

The announcement comes as along with the celebration PepsiCo’s launch of its latest addition to the Pepsi Black family.

Brought to life by Entropia’s Extended Reality arm, EXR, the exclusive content collaboration with one of Malaysia’s most beloved songstresses, Siti Nordiana (Nana), has culminated in a Concert On a Bottle with the winners of the #PepsiBoldTalent TikTok challenge, which was at the end of last year.

Contest winners, Bell – a dancer, Syafeek – a singer, and Aidil – a freestyle footballer, captured the attention of Malaysian fans, as their audition videos garnered close to 1.4 million views each.

“Pepsi has always been a champion of the bold and brave, and this AR concert is a testament to our renewed, innovative approach to engaging with Pepsi fans. Today’s consumers want to connect with brands in an instant and feel an immediate impact, so, together with Entropia, we shifted our focus and unlocked unfamiliar yet entertaining territory with this campaign,” said Jennifer Lee, Beverage Marketing Lead at PepsiCo Malaysia.
Most brands in Malaysia have yet to tap into Augmented Reality, the new exciting channel of marketing and communications. Pepsi decided to take the tech to the next level, by bringing a concert right to the homes of our most loyal fans.”

According to Ramakrishnan CN, partner at Entropia and Head of EXR, during the pandemic, the agency has had to constantly reinvent its communications strategy, and for an experiential bold brand like Pepsi, they had to push the limits.  “We believe the future of brand experiences is fluid and atemporal where all touchpoints should have a branded extended reality layer over them,” Ramakrishnan said. “The iconic Pepsi bottle was the best place to provide the experience like no other, using AR tech and deliver Malaysia’s first augmented reality concert in a bottle”. 

Here’s how you can watch the AR concert:

  • Click on the Pepsi AR link at PepsiARConcert.com – available from 16 April 2021onwards
  • Pick up a bottle of Pepsi Black Raspberry
  • When prompted on your phone screen, scan the bottle 
  • An AR Pepsi bottle will load and the concert will play – on the bottle itself!
  • This exclusive content and experience is only accessible to Pepsi customers