OMG launches Transact in Asia-Pacific

Omnicom Media Group (OMG) has launched Transact, Omnicom Media Group’s end-to-end commerce practice, in Asia-Pacific.

Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels.

The specialist practice combines people, process and technology to power OMG brands for a seamless commerce business solution.

By leveraging Omni, OMG’s people-based precision marketing and insights platform, Transact integrates commerce throughout end-to-end consumer journeys and accelerate eCommerce performance at scale for brands.

Backed by eCommerce consultants and omni-channel retail specialists in 25 markets, Transact has teams in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia and Indonesia, and offers consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management that includes content and merchandising.

“With Asia-Pacific leading the global eCommerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels,” says Tony Harradine, CEO of Omnicom Media Group APAC.

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