OMD Malaysia wins media duties for CelcomDigi

OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years following a pitch called in August.

OMD Malaysia impressed with their bold and innovative thinking as well as a futuristic pitch which aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model – Agency as a Platform – and the use of Omni, a proprietary people-based precision marketing and insights platform.

Mayank Bhatnagar, Managing Director, said, “We are chuffed to have secured the trust of CelcomDigi with our innovative media planning approach. This was one of the key pitches in Malaysia, and it was satisfying to see our team develop great chemistry with CelcomDigi over the past few months.

With our knowledge and expertise in the field, we are confident that we can help CelcomDigi establish themselves as the nation’s trusted partner in innovation and digitalisation.”

“It has been an absolute honour and an exciting journey to work with the CelcomDigi team to kick-off the brand launch campaign. We are absolutely thrilled about this new partnership, and look forward to continue creating innovations that inspire Malaysians every day,” said Eileen Ooi, Chief Executive Officer, Omnicom Media Group Malaysia.

Turning heads with CelcomDigi’s launch campaign

OMD worked with CelcomDigi to execute a brand launch campaign in October that is running for a quarter. The telco was formed last December following a merger between Celcom and Digi and recently unveiled its new brand spirit “Create a world inspired by you” along with a new logo.

OMD wanted to show how the union signified more possibilities and opportunities that could reimagine a new era for the country. The team also understood the need to communicate that CelcomDigi’s combined strength helps consumers reimagine their life and gives them power to do more.

Using this insight, CelcomDigi leveraged OMD’s innovative thinking to execute market-first initiatives on TV, radio, and social media. These included brand integrations within TV3’s Buletin Utama – Malaysia’s biggest news programme – as well as the news programmes of TV9, 8TV, Astro AEC, and Astro Awani; partnerships with Astro ERA and Star Media Group’s Suria to co-host the Monday breakfast show; and branded likes and hashtags on X, formerly known as Twitter.