Ogilvy appointed as SK Magic’s communications partner

Following a multi-agency pitch, SK magic, one of the leading home businesses in kitchen and home appliances, has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.

The company’s leadership teams in Malaysia will work closely with Ogilvy Malaysia as the agency manages all of its communications efforts for its Malaysian portfolio of home appliances.

Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, will be a valuable asset to drive SK magic brand and product awareness built on its technological superiority. 

“Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision, perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia,” said Managing Director of SK magic Malaysia, Kim Kyung Won. “We are excited to leverage Ogilvy’s integrated modern marketing approach to ensure Malaysians will experience the latest technological advances from SK magic’s product line, at the same time as Koreans because Malaysians deserve magic.”

As 2020 has become a pivotal year in prioritizing health and safety, SK magic has been presented with a good opportunity to enable Malaysians to cater to their needs in the new normal, while expanding its presence in Malaysian homes.

“We are honoured that SK magic has entrusted Ogilvy to develop and execute their communication plans in Malaysia,” said Chief Executive of Ogilvy Malaysia, Nizwani Shahar. “We will hit the ground running to help SK magic end 2020 on a high, paving the way for a purposeful narrative going into 2021.” 

Nizwani also added that Ogilvy Malaysia’s approach to creativity and effectiveness will support SK magic through innovative engagements backed by local market insight; to inspire Malaysians to prioritise air and water quality in their homes, to not settle for anything less than the best, and reinforce SK magic’s position as the leading purveyor of superior water and air purifiers.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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