MullenLowe S’ng & Partners energises with Sathi Anand and Gavin Teoh

MullenLowe S’ng & Partners Malaysia have appointed of Sathi Anand as Executive Creative Director, and Gavin Teoh as Client Services Director to lead the newly independent agency’s creative offerings for brands in Malaysia.

They will both report to Adrian S’ng, CEO of MullenLowe S’ng & Partners.

Anand brings extensive experience to his role, having worked with international and local brands across several highly acclaimed network agencies for the past 25 years.

He previously held the position of Executive Creative Director at Publicis Indonesia, and prior to that at Saatchi & Saatchi Malaysia.

Anand is also part of The Biji-biji Initiative, one of Malaysia’s foremost social enterprises, working with some of the most passionate and purposeful young talents, as they aim to bring the message of sustainability to the world through creativity.

CEO, Adrian S’ng commented, “Sathi and I have worked together once upon a time, and this reunion will help MullenLowe S’ng & Partners to raise the bar as we continue our momentum off the back of significant client wins.

Anand said, “It’s a real privilege to be back with Adrian again, whose vision and enthusiasm for the industry are second to none.

“As we continue to evolve, we aim to integrate what we know best; our insightful approach to communications challenges with immersive and inspired creativity, which we believe, will only result in impactful campaigns that leave a lasting impression.”

Gavin Teoh has been with the MullenLowe team for the last year and a half as Business Group Head. Teoh has been involved with securing accounts including EduCity by Iskandar Investment Berhad, MCT Berhad, Pepsi by Etika and Systema.

“I’m excited about the new role. Having worked with Adrian for some time now, I absolutely believe in his vision for our new agency, the people we want to bring in and the type of work we aim to do,” said Teoh.

Earlier this year, the agency was acquired by CEO Adrian S’ng, with the objective of providing greater agility and being more responsive to the needs of its clients and the local market.

MullenLowe S’ng & Partners remain part of the MullenLowe Group network as an affiliate business partner.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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11th – 12th July 2024 (Malaysia)


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