No more boring analogue, M’sia is going digital on its broadcasting route

Communications and Multimedia Minister Gobind Singh Deo said today that the government would switch from analogue to digital broadcasting in the second quarter of 2019.

“The Malaysian government is in the process of migrating from analogue to digital (broadcasting). I hope we can make an announcement in April or by the end of the year that we will switch to the digital era.

“The transition will upgrade the quality of the broadcasting service provided to the people and we can establish the OTT (Over-the-Top) system, meaning consumers can watch their favourite programmes at any time, not having to wait for the broadcast times,” he told reporters after opening the Asia Pacific Broadcasting Union (ABU) Digital Broadcasting Symposium 2019 here.

Gobind said that the upgrades would be done in phases and finalized soon.

“There is a possibility it will have to be done in phases. I feel that we should do it without any delay. Efforts must be made to ensure that we launch (the digital broadcasting) and I hope we can decide on moving forward,” he said.

Gobind said that these solutions were much needed in order for media organisations to stay relevant and compete with the likes of Netflix and Amazon.

“If we do not develop our own digital solutions and engage with our audiences, someone else is going to take our place. That is why fellow broadcasters from the region need to make use of such events and forums to learn from the experts and work together to achieve these goals and not be left behind.

“The ABU has always been supportive of such endeavours from its members and the industry, and I believe they will continue to support them in future,” he added.

He was speaking at a four-day symposium, which started yesterday, with 48 exhibitors, including Radio Televisyen Malaysia (RTM) and Media Prima Berhad.

The event features an international conference, focused workshops and an industry exhibition showcasing the latest technologies and services from around the world.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene