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Meet the new creative agency winners!
10 Oct
According to global consulting firm for marketers and agencies, R3 Worldwide, there was a flurry of winners especially for creative agency, FCB Kuala Lumpur and Mediacom.
FCB Kuala Lumpur won PropertyGuru Malaysia and Marriot International accounts in the month of July. In August, FCB won the UEM Sunrise account. In April, BBDO won the Perodua account, MullenLowe Group won the Tesco account and VML won the Grab Food account.
Creative Agency
Month
Account
Area
BBDO
April
Perodua
Malaysia
Leo Burnett
July
Samsung Electronics visual display
Global
FCB
Aug
PropertyGuru
Malaysia
Publicis Groupe
Feb
Campbell Soup
Global
Havas Worldwide
Mar
Mamee Double-Decker Project
Malaysia
MullenLowe Group
April
Tesco
Malaysia
VML
April
Grab Food
Malaysia
FCB
Jul
PropertyGuru Malaysia
Malaysia
FCB
Jul
Marriott International
Malaysia
FCB
Aug
UEM Sunrise
Malaysia
MediaCom won three accounts in the three consecutive months, June, July and August – Adidas, Mars, and Alibaba Group. Carat, part of the Dentsu Aegis Network won the global Microsoft account in the month of April.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
