IPG Mediabrands,has been appointed by Tenaga Nasional Bhd (TNB) as its new creative, media planning and buying and digital agency on record (AOR).
Led by Ansible, IPG Mediabrands’ mobile and technology arm, and Society, its content marketing and social media agency, the contract started in October for six months.
The appointment will see these agencies work alongside IPG Mediabrands’ full-service media agency BPN on media planning and buying to provide integrated offerings and solutions for TNB.
The appointment allows greater collaboration for Mediabrands agencies (team picture) to inject its own brand of innovation and creativity to elevate the TNB brand across all mediums and across different segments of their target audience.
Manu Menon, Managing Director of Ansible commented, “The synergy between creative, media and digital expertise that we have to offer will put us in good stead to grow the TNB brand in the market. On a personal note, being the son of a former TNB staff, I am very proud to be working on this business and contributing to its future growth.”
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