MARKETING Magazine's Issue 231 is here! - MARKETING Magazine Asia


MARKETING Magazine’s Issue 231 is here!

November has been filled with a flurry of festivities and events. All the way from the colourful lights that is Deepavali all the way to the long-awaited announcement of Malaysia’s CMO winners! Yup, we have got you covered this issue. Also don’t forget to keep an eye out for the next issue, CMO winners! Media Prima is also sending RIPPLEs through the media ecosystem in this issue’s cover story. Edward Ong is back this issue with his second part to Digi’s “Yellow Man”. MARKETING also met up with CMO winner, McDonald’s Malaysia Marketing Director, Eugene Lee to find out his thoughts on influencer marketing. All this and more in issue 231! Get your copy now!

Cover story – Ripple

CMO Judging – Malaysian CMO Awards winners announced!
After an intense judging session at the Sime Darby Convention Centre (SDCC), we are proud to announce the Malaysian CMO Awards 2018 winners.

Network of the year – Ideas for the moments that matter
The promotional marketing space is finally getting a much-needed recognition in the industry. This year some of the most prestigious advertising festivals have added new categories reflecting the rapidly changing business environment. Namely, D&AD debuted their first ever Experiential category; and Cannes introduced Brand Experience & Activation Lions and Creative eCommerce Lions under an all-encompassing brand-new Experience Track….

Creative Surge – The Yellow Coverage Fellow Story (Part 2)
Two weeks ago, we talked about how Alvin Teoh, then CD at NagaDDB, came up with the idea of a Yellow Coverage Fellow to talk about DiGi’s coverage story. DiGi is a telco competing against larger and more established competitors. For most creatives, the story ends there and everybody goes back to have their Teh Tarik.

Influencer Marketing: McDonald’s Malaysia Marketing Director, Eugene Lee
In this series, MARKETING speaks to McDonald’s Malaysia Marketing Director, Eugene Lee on his thoughts on influencer marketing. McDonald’s is a household name, and the Golden Arches is one of the most recognisable logos in the world.

Festive campaigns – Deepavali 2018 favourite advertisements!
Malaysia has made a name for itself when it comes to creating ads during the festive seasons. So, get your tissues and murukkus out as we bring you our favourite Deepavali ads that are rib-tickling, thought-provoking, meaningful and especially, Malaysian…

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MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.


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