(Marketingmagazine.com.my) – By: Akmal Ariffin
Malaysian religious authority’s decision to deny halal certification to Auntie Anne’s ‘Pretzel Dog’ has had consequences more than just vocal complaints. The news has gotten international coverage with everyone from Fox news to Daily Mail covering the issue. Many have voiced their dissatisfaction over the whole thing and Malaysia’s credibility in its branding is unfavourable. Netizens in the country were livid when the issue first emerged.
Quite recently, our Tourism and Culture minister, Datuk Seri Nazri Aziz has termed the whole incident as ridiculous and it was raised by ignoramuses. He is saying that the whole shenanigan is making us look stupid. According to him, everyone knows Hot Dog doesn’t consist of dog meat. Even the more ‘Islamic’ party Youth Chief from PAS, Nik Mohamad Abduh joked about the matter by saying it is making him feel to get himself a hot dog in the presence of the Malaysian media.
Recently, Auntie Anne’s Quality Assurance and Halal Executive Farhatul Kamilah Mohamed Sazali said the company had relented and has given several options for the Pretzel Dog and is awaiting JAKIM’s approval on the matter. JAKIM had asked them to call it ‘Pretzel Sausage’.
On a similar call, fast-food restaurant chain A&W have complied with JAKIM’s request and replaced its ‘Coney Dog’ to ‘Chicken Coney’ and ‘Beef Coney’ and its ‘Root Beer’ is now just called RB.
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: [email protected]
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