Look how fame propelled last year’s CMO Award winners.

Last year only a few luminaries in the Malaysian marketing industry won fame for themselves.

Here are the CMO Awards Winners! 
To find out, what went down at the Malaysian CMO Conference and Awards Night, head over here. And to read more on what the winners had to say, head here.

Organised by MARKETING the CMO Conference & Awards were supported by Directors Think Tank, Moving Walls, Visual Retale, Astro, Knorex, Leyard, Innity, Ipsos, Passionation.co, Mudah.my, RIPPLE, ACE Media Network, Big Tree, FASZZ, IMI Media Group, Viu and KOMACI. Association Partners for the event includes IAA Malaysia, 4As, OAAM, MAA, MSA and MDA. Tech media partner for the event was Digital News Asia, while media partners were Malaysiakini, SME Magazine, The Edge Financial Daily and The Edge Business and Investment Weekly. Training partner was ClickAcademy, and Knowledge Partner R3 Worldwide.


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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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