Entropia teams up with Lazada for WeCommerce 2019

Listen to this article

Entropia Group has teamed up with local e-commerce giant, Lazada Malaysia, to showcase impactful Extended Reality experiences at the Lazada WeCommerce 2019 seller’s conference, which took place on Tuesday, 8 October 2019.

In an effort to build a strong digital economy in the country, the one-day summit brought together retail and e-commerce experts, global traders, sellers and entrepreneurs from around the region to share best practices, upskill through analytic tools and training, network for business matching opportunities and discovery of New Retail concepts to stay ahead of the ever-evolving consumer demands.

The distinct experiential spaces utilised Augmented Reality and Mixed Reality technology to showcase four distinct areas, namely WeHeartTech (which contain the WeHeartCosmetics, WeHeartFashion & WeHeartSnax sub-spaces), WeHeartData, WeHeartMixedReality and WeHeartYou, all designed and brought alive by Entropia in collaboration with Lazada Malaysia, to excite the industry in an event that brings together both retail and e-commerce experts across the region.

Ramakrishnan CN, Partner at Entropia said, “Lazada is pushing boundaries in e-commerce, so we wanted to create a truly immersive experience for their partners to experience the future of commerce and accelerate the growth of their online businesses.

“Each space showcased how using Extended Reality tech married to e-commerce, can make the shopping experience personalised, intuitive, seamless and exciting.”

Lazada has always been at the forefront of tech-driven commerce and the latest developments in the tech retail space, while staying relevant to consumers.

Within the WeHeartTech space, the role of tech in the Lazada success story took centre stage with sections dedicated to fashion, cosmetics, as well as snacks and other perishables: WeHeartFashion showcased being ahead of the fashion curve.

Within this space, a Fashion Mirror used Augmented Reality to project outfits onto shoppers, allowing customers the experience of a brick and mortar store, minus the hassle; WeHeartCosmetics used similar AR technology to test cosmetic products and virtually apply it on customers’ faces; and WeHeartSnax covered convenience like you’ve never seen before, at the touch of your fingertips, with a futuristic, cashier-less twist.

In the WeHeartYou e-commerce city of the future, the world had been transformed by the power of a new way of commerce, led by Lazada of course.

While, with realities shifting from real-life to mobile, WeHeartMixedReality showed Lazada’s commitment to providing experiences beyond the normal, ultimately marrying offline and online stores by combining Augmented and Virtual Reality.

WeHeartData focused on real-time data tracking as the key insight to running any business, with deep-dives into each brand’s backend workings at super speed, to analyse and simplify customer/purchase data, solely for the benefit of the seller.

Ramakrishnan further commented, “We are extremely privileged to work with Lazada in bringing WECOMMERCE 2019 alive and we hope to bring more such exciting Extended Reality experiences to Malaysia in the coming days.”

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene