Blanc, Entropia’s creative and content division, has brought on board hybrid Malaysian creative leader, John Dorai, as its head of creative to conceptualise and execute campaign and brand work for its versatile client roster.
Bringing two decades of experience across the length and breadth of creative with a hybrid profile of Art and Copy, John is tasked with delivering innovative 360 marketing solutions that bring together storytelling and technology.
Leading from the front, he will apply creative strategic thinking, combined with classic craft knowledge to elevate creative output to the next level for Entropia’s client partners.
“It’s a privilege to join an agency constantly pushing the boundaries of innovative experiences for all the brands under their watch. Creativity is subjective and the prospect of re-inventing yourself to the changing landscape of the field is indeed exciting,” John said. “What most attracted me, is that digital is at the core of all things Entropia, which creates the perfect blank canvas to infuse with creative ideas.”
Prior to his appointment at Entropia, John was the Executive Creative Director at ADK Malaysia and Creative Director at Hakuhodo Malaysia, where his teams elevated the brand to Malaysia’s Agency of the Year at the 2018 Kancil Awards; with previous stints at Y&R Malaysia, J Walter Thompson, Ogilvy, Saatchi & Saatchi, DDB, FCB, BBDO, and more.
Some of his most notable campaigns have been awarded at local, regional and international award shows, including several Kancil Awards; Silver and Bronze Effies; DDB’s Regional Pinnacle Award; Gold, Silver and Bronze Adfest Awards; Silver and Bronze Cannes Lions; as well as D&AD and New York Festival honours.
“We are witnessing a complete shift in the creative and content business where clients are looking at innovative formats and experiences to drive the brand message; and the future belongs to hybrid leaders” said partner at Entropia, Neeraj Gulati. “With his intuitive skills and vast exposure in the creative arena, John brings to our clients a perfect blend of creativity and strategic thinking, delivering an integrated and complete fusion of great content married to native platforms.”
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